Strategic Program Director
On-Site Store Events
Let me tell you
about this project
Challenge
The Boys & Girls Clubs of America had been partnering with us for their online marketplace for the past year and a half. As we prepared for their two largest in-person events of the year, both held in their headquarters city of Atlanta, I partnered with their Brand Director to elevate the merchandise shopping experience to unprecedented levels.
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The first event catered to CEOs and high-level executives from Boys & Girls Clubs around the world, while the second was an exclusive conference for top-performing teens from the global movement. Our goal was to clear out existing merchandise from the online store before the events and develop new collections that would resonate with the diverse audience.
Each event offered a unique space for setting up the pop-up shops, and we aimed to create distinct atmospheres for each—one to appeal to the older, executive audience and the other to engage the younger, teen shoppers.
Key Results
Increase in online marketplace traffic
Over $50k in sales
Developed detailed in-person event processes for operations, logistics, + sales
Rave reviews from key stakeholders, shoppers, + teens
Highlights
Large Scale
Retail Footprint
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Strategically Planned
+ Executed
Managed Event Staff
Supported by team of 6 staff members + 12 volunteers
Diverse Audiences
Curated and designed for all of the client's demographics
Multi-Station
POS Check Out​
On-Site Marketing
'Moody' Teen
Shopping Experience
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Invigorating the Movement!
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Approach
Collaborating closely with the client's Brand Director and our sales team, I devised a strategy to elevate the merchandise shopping experiences beyond previous events while staying within the non-profit’s budget.
My approach involved designing floor layouts and stock room organization plans, managing logistics, and overseeing the sales team's design and production schedules. Additionally, I directed a team of 6 in-person staff and 24 volunteers. The result was a series of highly successful shopping experiences that resonated with all attendees. We exceeded expectations by selling over $50,000 worth of Boys & Girls Club merchandise, demonstrating the effectiveness of our strategic planning and execution.
The client relationship solidified, and the on-site marketplace is now an established feature of all of the non-profit's Regional and National conferences.